Mysterious post from Apple executive: Is a new product coming?
Apple , which introduced and put on sale the iPhone 17 family and iPhone Air last month, is now on the agenda with a 'mysterious' social media post by Senior Vice President of Global Marketing Greg Joswiak.
"SOMETHING POWERFUL IS COMING""Something powerful is coming," Joswiak wrote in a social media post. A short video accompanying the post shows a silhouette of a MacBook Pro with the words "coming soon."
The "V" shape of the MacBook Pro in the image represents the Roman numeral 5. Joswiak also included five "M"s in his post, using the phrase "Mmmmm," which is interpreted as a reference to the M5 chip.
CLAIM THAT IT WILL BE INTRODUCED THIS WEEKMmmmm… something powerful is coming. pic.twitter.com/hHDYwuisJC
— Greg Joswiak (@gregjoz) October 14, 2025
Rumors suggest Apple is preparing to unveil its next-generation M5 chip this week, along with the 14-inch MacBook Pro, which will be the first to feature it. A social media post by Apple's Senior Vice President of Global Marketing, Greg Joswiak, is also believed to hint at the launch of the M5 chip and a 14-inch MacBook Pro with it.
Aside from the M5 chip, no major design changes are expected for the new MacBook Pro. Apple will reportedly only introduce the 14-inch M5 MacBook Pro this year, while the higher-end 14- and 16-inch models with the M5 Pro and M5 Max chips will be delayed until 2026.
Apple is also expected to unveil its new iPad Pro and Vision Pro models this week, both powered by the M5 chip. It's also thought that new versions of the Apple TV and HomePod mini may also be unveiled.
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