Bugatti has a trump card that all car manufacturers envy

European vehicle manufacturers, some more than others, are experiencing difficulties in dealing with the new market reality. While new European regulations force them to invest in electric vehicles—despite the Chinese having adopted electric vehicles earlier, giving them a significant advantage—customer needs and increased competition are preventing them from selling their production and harming profitability. There are exceptions, and among them, Bugatti is the best example, with this Volkswagen Group manufacturer boasting of having sold all its production by 2029, something all manufacturers envy.

Bugatti unveils Tourbillon, a PHEV successor to the Chiron with 1,800 hp

Bugatti is a very special manufacturer, and since joining the German giant in 1998, it has designed only one vehicle at a time. The first was the Veyron (2005), of which 450 units were produced, followed by the Chiron (500 units) in 2016, and the Tourbillon, revealed in 2024, will begin deliveries in 2026. The base (chassis and mechanics) of each is used to produce countless special versions and limited editions that, because they are considerably more expensive due to their greater exclusivity, boost the profitability of the brand based in Molsheim, France.

When Bugatti announces that production is sold out for the next four years, it seems strange, given that all Chirons have already been built and delivered to customers, with the last one rolling off the production line in late 2024. Today, the French brand is focused on producing the last two limited-production models based on the Chiron, all of which already have buyers: the Tourbillon, the first model to swap the traditional W16 engine for the new plug-in hybrid V16, of which the manufacturer will produce 250 units, and the Bolide, the boldest and sportiest Bugatti, which can only be used on the track and of which 40 units will be built.

This Bugatti Bolide consumes 80 l/100 km and destroys a set of tires in 60 km

But while everything is guaranteed by 2029, the doubts lingering in the air concern the following years, as the brand must have defined and ready to begin production of its first 100% electric model before the end of the decade. To achieve this, the VW Group has already "offered" management of Bugatti to Rimac, a small Croatian specialist in electric supercars, which even saw its founder, Mate Rimac, appointed CEO of the French manufacturer . The installation of 100% electric mechanics in supercars is already causing cold sweats at manufacturers like Ferrari and Lamborghini, so the sentiment shouldn't be much different at Bugatti, although it can count on Rimac's help.