Alice Wegmann's new love: who is Luiz Guilherme Niemeyer, the businessman behind major music festivals

Actress Alice Wegmann , 29, seems to have found love again. She was seen last Friday, the 13th, in a romantic mood with Luiz Guilherme Niemeyer , 30, at a restaurant in Baixo Gávea, in the south zone of Rio de Janeiro. The couple, who exchanged kisses during dinner, were photographed in an intimate moment , confirming the rumors of a new relationship for the protagonist of Vale Tudo , who had been single since July of last year, when she broke up with chef Matheus Seixas.

But who is Alice's new fling? Also known as LG, Luiz Guilherme Niemeyer is the son of businessman Luiz Oscar Niemeyer, a well-known name in Brazilian show business and former president of the record label BMG . Inspired by his father, LG followed in his footsteps and established himself as one of the most promising young talents in the country's entertainment market.

Luiz Guilherme is currently a partner in the holding company BonusTrack, a cultural production company focused on music and artistic management, responsible for bringing big names such as Paul McCartney to Brazil and organizing free events for stars such as Lady Gaga and Madonna in Copacabana, in partnership with the City of Rio de Janeiro. He has also designed festivals that have become landmarks in the music calendar, such as the MITA Festival and the Doce Maravilha Festival. He is also the curator of Teatro XP Investimentos.

Luiz Guilherme's passion for music began early, in his childhood, but it was while leading the student union that he discovered his passion for leading projects. At the age of 20, he faced his first major challenge: transforming an old Jockey Club theater into a vibrant cultural center that received more than 250,000 visitors.

With a degree in advertising and publicity, he explains that his difference lies in thinking about the business in a broad way: "Thinking about the holding structure, diversifying business portfolios, creating brands like MITA and Doce Maravilha, bringing innovations to the digital age", he said in an interview with Forbes.

With only four years in the market, BonusTrack has already impacted an audience of more than 2.2 million people and achieved a revenue of R$300 million in 2023. The company also leads projects such as the management of Teatro Prio and the long-awaited revitalization of the iconic Canecão, budgeted at R$180 million.

On social media, Luiz Guilherme has more than 14 thousand followers, where he often shares behind-the-scenes footage of the work that placed him among the highlights of the Forbes Under 30 list of 2023.