TikTok Trends Attract Tourists. Here's What They're Looking For in Vietnam
An interesting trend has been noticed in Vietnam. This Asian destination is becoming increasingly popular and is being promoted by local authorities, among others . Recently, many young people, considered Generation Z, have been traveling there to buy a new wardrobe. However, they don't opt for ready-made products straight from European chains; they want everything tailored to their needs.
Fashion is in fashion in VietnamTourists are drawn to the tailors of the famous Hội An, a city located in the central part of the country, in Quảng Nam Province. This former Portuguese seaport and trading post, Faifo, is located about 30 km south of Đà Nẵng. This is where fashion lovers who appreciate solid colors, a lack of prints, and minimalist designs find their place. When traveling to Vietnam , they bring with them a pattern or a few photos of their dream garment and ask for it to be made especially for them. This proves to be cheaper than using well-known brands.
Many custom-made products are designed to resemble expensive, luxury items from brands like Prada or Miu Miu, especially those from the 1990s. However, this is purely a matter of inspiration. Other popular styles include babydoll dresses, jackets with asymmetrical frocks, silk slip dresses, cowboy boots, balloon skirts, sets, miniskirts, and minishorts. The prices for these products are often quite affordable. For example, an evening gown can be ordered for around €35 (less than 150 PLN), and a full outfit for €70.
The trend is gaining momentumVietnamese tailoring studios showcasing their creations are popping up on TikTok. Fun fashion shows organized and filmed by young customers, including travelers, are also popular. The videos appear under the title or hashtag "Everything we sewed in Hoi An."
The videos showcase a variety of high-quality suits, dresses, and shoes. Customers also show off gadgets, including fanny packs and handbags.
Hoi An tailoring workshops are becoming increasingly popular and gaining new followers. These eagerly come to Vietnam to order something for themselves. As a result, the local textile market is growing, which is causing concern among European brands. Vietnam is becoming not only a travel destination but also a fashion destination.
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