This luxury car is a favorite of the wealthiest Poles [NEW SALES DATA]

After the previous excellent year for luxury car manufacturers, the number of new registrations in Poland dropped significantly between January and June 2025. Which brands attracted the most Polish customers?

We've already written about which premium car brands performed best in the first half of 2025. According to research by the SAMAR Automotive Market Research Institute , these were Audi , BMW , and Mercedes . But what about high-end cars?

The same institution, quoted by Auto Świat , checked how many new registrations were made by leading luxury brands in the January-June period.

Let's start with the generalities. In the first half of this year, 175 new luxury cars were registered in Poland. Unfortunately, this is a 14.6 percent drop compared to last year. And who fared best?

Bentley took first place. Forty-seven units of the British manufacturer were sold in Poland. However, this figure is 33.8 percent lower than during the same period last year.

Right behind Bentley was Ferrari , which also saw a decline, albeit a slightly smaller one (10 percent). The brand with the black steed in its logo sold just two fewer cars than the leader.

photo: Unsplash, Krish Parmar

Aston Martin completes the podium with 35 registered vehicles.

1. Bentley (47 units)
2. Ferrari (45 pieces)
3. Aston Martin (35 units)
4. Lamborghini (29 pieces)
5. Rolls-Royce (12 pieces)
6. McLaren (7 pieces)

It's worth noting that four brands on the list saw a decline in sales in the first half of the year compared to the same period a year ago. Only Aston Martin saw a 45.8 percent increase, while McLaren sold exactly the same number of cars as in the first half of 2024.

If the situation doesn't change in the second half of the year, we can't count on a repeat of the very good 2024, when as many as 310 luxury car brands were registered in Poland . Back then, the ranking was as follows:

The most popular luxury car brands in 2024

1. Bentley (90 units)
2. Ferrari (89 pieces)
3. Lamborghini (61 pieces)
4. Aston Martin (40 units)
5. Rolls-Royce (19 units)