This brand is chasing a record! Iga Świątek's sponsor achieves historic financial results
The Swiss brand ON, whose ambassador is Iga Świątek, just announced record financial results for the second quarter of 2025. It seems ON is running the business court as effectively as Świątek at Wimbledon.
When your ambassador is the world's number one tennis player, you have to keep it up. Swiss brand ON Running —known for its innovative footwear, sportswear, and distinctive CloudTec soles—just released its financial results for the second quarter of 2025. And they have reason to celebrate. The brand recorded an impressive 38.2% increase in net sales.
ON Runnin' Cloud Surfer Max Running ShoesFounded in Zurich, the brand has built its reputation from the outset on a combination of Swiss precision and technology designed to make athletes' lives easier. Its iconic "cushion" soles have become a recognizable symbol among runners and, in recent years, in the fashion world. It couldn't be otherwise, considering Roger Federer is a shareholder in the brand.
The second quarter of 2025 saw the brand's net sales increase by 38.2% to CHF 749.2 million . The direct-to-consumer channel is a real success, growing by a staggering 54.3%!
What is behind the success of the ON brand?What's driving this success? A combination of product innovation, expansion into sportswear, a growing network of premium boutiques, and incredibly dynamic growth in the Asia-Pacific region.
"Our second-quarter results leave no doubt: ON is playing the long game. (...) This quarter proves that our strategy is working – from the diverse portfolio of footwear lines, through the outstanding growth of our apparel offerings, to the brand's global presence," said David Allemann, co-founder of ON, in a statement.
The brand not only invests in technologies that improve comfort and performance, but also builds its image through carefully selected ambassadors , including Iga Świątek , Ben Shelton and elite trail runners, thus arousing the sympathy of fans.
What's more, ON Running isn't limited to the world of sports. Gen Z favorite Zendaya is a brand ambassador.
"We are halfway through the implementation of our three-year strategic plan (...) Our exclusive positioning is being realized at every point of contact with the consumer – innovative products, brand narrative and distribution are cooperating like never before," he added.
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