The Polish premium brand has surprised the market. "We're here to stay."

Tatuum is stepping out of the box and introducing a new service as the first European brand in Europe. "We're with our clients not just for a season, not for a moment, but for years to come. And today we want to say even more: we're with you forever," assures Paweł Kapłon, the company's CEO. What's the deal?

On September 1, Tatuum launched Tuugether Forever , a lifetime clothing protection program that is a manifesto of quality and a commitment to the brand's customers.

"We are with our clients not just for a season, not for a moment, but for many years. And today we want to say even more: we are with you forever. Such a declaration is binding. It requires exceptional courage, perfect organization, and above all, respect for the values ​​we profess at Tatuum and the heritage from which we have grown," says Paweł Kapłon , CEO of Tatuum.

He adds that the company has enjoyed a complaint rate of less than 1 percent for years. However, this isn't enough . Tatuum wants to demonstrate that premium quality in fashion means taking responsibility for the durability of its products.

Tatuum announces a new collection and the Tuugether Forever program. Photo: Press materials / Tatuum

That is why we are the first clothing brand in Europe to introduce a ten-year clothing warranty combined with a lifetime service for members of our Tatuum Tuugether loyalty club.

But that's not all. The brand is also launching the TATUUM Longevity Foundation, whose mission will be to support initiatives promoting longevity in fashion.

"Helping and raising awareness have been in our DNA for years. I'm personally proud that we can finally share goodness systematically, specifically through our foundation. In the incredibly fast-paced and crazy world of fashion, dominated by fast fashion, we need a strong and clear voice that highlights what's authentic and explains what responsible fashion is. We also need support for niche and long-lasting initiatives that would never see the light of day without a partner like our foundation," announces Paweł Kapłon .

Through its activities, Tatuum wants to show that fashion is resistant to the whims of the market, defined by two main values: quality and timelessness .

"We know that our customers wear Tatuum clothes even after a dozen years. They return to them because our designs remain universal, original, authentic, and true. And, equally importantly, durable. A team of technologists and designers ensures this. Before production begins, each model undergoes quality testing. Today, while most companies are accelerating their pace, we prioritize durability and timelessness even more—and that's our true value," says Izabella Cichocka , the brand's creative director.

As Paweł Kapłon adds, Tatuum wants to cultivate practices that have already been replaced by the fast fashion market.

- Our products are created by people who grew up in the Łódź textile tradition – they cannot imagine compromising on quality, and the highest level of workmanship is also a source of great personal satisfaction for them – he emphasizes.

This is evident in the brand's latest capsule collection opening the autumn-winter 25/26 season , which focuses on modern, unpretentious elegance.

Lidia Popiel , Ewa Witkowska , Zuzanna Bijoch , Julia Banaś , and Maddie Kulicka were invited to participate in the campaign, which was directed by photographer Łukasz Pukowiec and cinematographer Łukasz Jaśniak . The new collection is available in stores and online from August 26th.