Selena Gomez is going strong. Her first perfume became a hit even before its release.

Selena Gomez isn't just a music and acting expert—now she's proving she's got a knack for business, too. Her latest offering, Rare Beauty Eau de Parfum, has the potential to become a viral hit on par with Soft Pinch blush.

When Selena Gomez announces a new project, social media goes on fire. And when that project turns out to be the first perfume under the Rare Beauty banner, fans of the brand literally go wild. Rare Eau de Parfum is the debut fragrance, which will premiere on August 7th at Sephora and on RareBeauty.com. Price: PLN 280 for a 60 ml bottle.

Rare Beauty Eau de Parfum/photo mat. Rare Beauty press releases

At the very beginning, Rare envelops us with notes of caramel, pistachio, and vanilla. It's a warm, sweet base that quickly blossoms into more complex, slightly edgy tones of ginger and sandalwood. This contrast makes the perfume not just "pretty"—it has character. The fragrance was created by the distinguished Jérôme Epinette , a master perfumer known for his iconic Byredo fragrances and the hit Sol de Janeiro fragrances . His name speaks for itself in the industry.

But Gomez went a step further. While the fragrance attracts attention, the true heart of the design beats in its details. The bottle, while incredibly elegant and designer, is not just for looks. It was designed with people with limited dexterity in mind. The button is larger and requires less force, allowing anyone to spray their beloved fragrance at will. Selena collaborated with hand therapists and packaging engineers to create an ergonomic, user-friendly product. While for many brands, inclusivity is often limited to a slogan, Rare shows what it should look like in practice.

And if the scent alone isn't enough for you, Gomez throws in something extra: four scented balms to wear solo or layered. Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak are tempting to try just by their names. Each balm costs $19, but the layering effect—and personalization—is priceless. Depending on which balm you use as a "base," the effect you'll achieve when adding perfume to it will vary.

Sensual, long-lasting (12 hours!), warm and refined in every detail – Rare Eau de Parfum is a candidate for the perfume hit of 2025.