Say goodbye to summer 2025 in boho style. This trend is here to stay.

Fashion isn't just about beauty. It's a powerful force that informs us about cultural trends and social moods. The world's biggest catwalks reflect what we currently live or will live in the next moment. Athleisure has beautifully integrated into urban style, subtly touching on pop culture, like the films "Challengers" or "F1: The Movie." Quiet luxury? This is a resounding response to the collective fear of recession in the world of luxury goods. We're currently going with the flow. Discover why one particular style has taken the helm of our tastes.
Airy styles in earthy tones, evoking a carefree seaside atmosphere. They most fully capture what's happening in contemporary culture. We're tired of over-the-top luxury (we're saying goodbye to chunky cable knits, polo shirts, and pleated skirts). We want something quieter, slower, and closer... to ourselves and nature. That's why we choose boho in the minimalist spirit of bohemia. What does that mean? It's all about freedom, in every sense of the word.
We crave not only the wind in our hair, but also a wild heart with a calm head. This is reflected in outfits full of flair and muted tones , reminiscing with the softness of warm days.

We witnessed excellent displays of this version of boho in Chemeny Kamali's debut spring/summer 2025 show and Chloé's collection, steeped in sensual etherealness. Both renowned designers and rising stars in the fashion world are captivated by the magic of gentle boho.
Interestingly, the boho style - although it is the domain of summer, will stay with us for longer.
Create your fall 2025 wardrobe in boho styleA white ruffled top, low-rise trousers, layered belts and dark oversized sunglasses (a look straight out of the Zimmerman show) are the perfect choice for a date or a catch-up with friends over matcha.
A light maxi skirt worn with oversized sweaters, a crochet bralette and a light brown leather coat (inspired by the Ralph Lauren show) - this is an outfit for an autumn city break.

Here are a few more ideas on how to use boho in practice:
• Matching crochet sets (preferably in neutral colors) paired with oversized totes and wire-rimmed glasses. You can wear them as the main piece on warmer days, and when the weather turns colder, "warm up" with layers, pairing them with a cashmere sweater, oversized coat, or leather jacket.
• mini dresses with bell sleeves reminiscent of the 70s, complemented by elegant accessories such as: scarves and shawls, chunky jewelry, low-hanging belts and (a must!) large sunglasses,

• airy dresses or shirts made of natural materials (linen, cotton, viscose, silk) decorated with subtle details such as eyelets, ruffles or embroidery,
• linen trousers, all accessories with a shell motif, a large suede hobo bag,

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