Givenchy presents the Fall 2025 collection and the iconic "make-up dress" - the most intriguing dress of the season
If the corporate slogan "Our company is made of people!" could be rendered non-ironic, it would look like Givenchy's fall/winter campaign. In Sara Burton's vision, there's no hierarchy. Models and members of the creative team stand shoulder to shoulder in front of photographer Collier Schorr's lens, who, by the way, also appears in the newly released campaign. The star of the collection is a spectacular and utterly revealing "make-up dress."
In June of this year, Sarah Burton presented her debut collection for Givenchy. This was a significant event not only for the fashion house but also for the designer's legacy, who, after years of working in the shadow of one of the biggest names in contemporary fashion , is redefining her own creative path.
Burton knew the Alexander McQueen brand inside and out, first as the designer's collaborator and right-hand woman, and later as heir to the brand's most important creative position. Unlike many creative directors who inherit someone else's vision, she was able to forge a compromise between the two creative languages. Her aesthetic is more intimate and feminine, yet still rooted in McQueen's signature precision and drama. It was with this experience and sensitivity that she joined the Givenchy team.
Givenchy Fall 2025 / Press MaterialsThe first campaign under Sara Burton's direction promotes the fall/winter 2025 collection, unveiled at the June show in Paris. Alongside renowned models such as Akech, Ceretti, Gabriel, Gerber, Herzigova, Hoareau, and Wen, the designer's closest collaborators also appear.
These women, including stylist Camilla Nickerson, makeup artist Lucia Pieroni, and photographer Collier Schorr, normally work exclusively behind the camera. Their presence in front of the camera underscores the collective and inclusive nature of the project .
Givenchy Fall 2025 / Press MaterialsThe move proved more than successful. Beyond the standard presentation of her collection, Burton articulated the values she values in the industry: creativity and collaboration.
"I'm inspired by the beauty of all women, including my team members. I wanted to capture these amazing women in the campaign—real moments of everyone working together," she said in a press release.
Givenchy Fall 2025 / Press MaterialsThis is an interesting summary of Burton's work to date, one of the few women in leading positions in global fashion. The designer demonstrates at every turn that leadership is best achieved with passion, respect, and sensitivity to every creative level.
Burton's campaign takes the form of a casual photoshoot, devoid of unnecessary frills or elaborate locations. Women, both models and collaborators, stand against a white background, and their positive energy enhances the collection's day and evening designs.
These include everything we expect from leading fashion houses – precisely tailored suits, sheer evening gowns and layered leather garments.
Givenchy Fall 2025 / Press MaterialsEach design reinterprets archival pieces from the French fashion house, where Burton found space for her own creative freedom, combining her signature sculptural structure with meticulous detailing.
Givenchy Fall 2025 / Press MaterialsAmong them was one of the collection's most recognizable silhouettes. The corset-style "Make-up Dress" presented by Vittoria Ceretti is an intricate composition of hand-embroidered lipsticks and circular panels imitating compacts, while also offering a subtle commentary on the contemporary landscape of the luxury market.
Givenchy Fall 2025 / Press Materials
