Bugatti and Jacob & Co. present the most spectacular watch of the year: the Tourbillon Baguette.

Bugatti and Jacob & Co. have created a unique project that combines the worlds of luxury hypercars and exclusive watchmaking. The result of this collaboration is... the Bugatti Tourbillon – a collection of watches inspired by the design of a luxury car.

Bugatti and Jacob & Co. are joining forces to present a project that combines watchmaking and automotive . Just as a new handbag requires matching heels, a luxury car can't function without a matching timepiece on the wrist. Simple, right? From now on, the Tourbillon is not just a hypercar, but also a line of watches inspired by its design.

Bugatti x JacobCo. - Baguette-Tourbillon - a luxury watch inspired by a car. Photo: Press materials / Bugatti

To coincide with the launch of the new Bugatti Tourbillon , Jacob & Co. unveiled two timepieces inspired by the hypercar. The Bugatti Tourbillon is a model for true automotive enthusiasts who prioritize performance and what's under the hood. Why? The timepiece is inspired by the V16 engine found in the new car. Housed within a sapphire crystal case is a miniature movement with 16 titanium pistons and a 22.37 mm crankshaft —one of the longest in modern watchmaking.

Bugatti x JacobCo. -Tourbillon - a luxury car-inspired watch. Photo: Press materials / Bugatti

The dial is reminiscent of a car's cockpit, and the whole thing is enclosed in a massive case measuring 52 x 44 mm, which in itself brings to mind the silhouette of a hypercar.

Price? 340,000 euros.

The second installment of the watchmaking project is the Bugatti Tourbillon Baguette . This 18-karat white gold model is set with 328 diamonds and 18 rubies using the Jacob & Co. "invisible setting" technique. The total diamond weight is 17 carats. The rubies were inspired by the hypercar's taillights.

Price? Hasn't been revealed yet.

Bugatti x JacobCo. - Baguette-Tourbillon - a luxury watch inspired by a car. Photo: Press materials / Bugatti

The exclusivity of the project is underscored by the numbers. Production of the models is strictly limited. According to the information manufacturer, the Bugatti Tourbillon Baguette will be produced in only 18 units, and the Tourbillon hypercar itself will remain an item available only to a few collectors.