Timothée Chalamet has a new gig. Now he's advertising a luxury electric car.

Lucid is a manufacturer that consistently strengthens its position in the automotive industry. It's time for the brand's next big step: the announcement of its first ambassador. Ladies and gentlemen: Timothée Chalamet.

Every self-respecting clothing, sportswear , or automotive brand needs its own ambassador. These are usually figures from the world of cinema , artists , or athletes . Lucid , a true specialist in electric vehicles , has just announced a multi-year partnership with a gentleman I probably don't need to introduce.

Timothée Chalamet , the boy from "Dune" , "Those Days, Those Nights" and the biographical film about Bob Dylan entitled "Completely Unknown" .

Chalamet won a Screen Actors Guild Award for his portrayal of Dylan. The 29-year-old has also been nominated for an Oscar twice, and this year he will be seen in the film "Marty Supreme," directed by Josh Safdie .

Timothée Chalamet is the Lucid brand ambassador / photo: Lucid Group press materials

Chalamet and Lucid's feud is over. The actor was spotted driving the Lucid Air back in 2023. As you can see, the manufacturer's car passed the test.

The "Dune" star will be the face of Lucid's new marketing campaign , which will promote the manufacturer's latest electric SUV model, the Lucid Gravity .

According to the brand, the vehicle will combine the versatility of an elegant, full-size car with three rows of seats with the performance of a luxury sports car.

Timothée Chalamet is a Lucid brand ambassador / photo: Lucid Group

Akerho "AK" Oghoghomeh , Senior Vice President of Marketing at Lucid Motors, emphasizes that he is very happy that Timothée Chalamet has become the brand ambassador.

"He represents the same fearless creativity and uncompromising vision that define our brand, embodying the idea of no compromise—both on and off screen. Together, we will show what's possible when innovation meets cultural strength to collectively propel the world forward," he writes.

Lucid's new campaign featuring Chalamet , which will be titled "Zero Compromise," will debut in early fall, with more details to follow soon.