The Singular, Je Ne Sais Quoi Allure of Balmain
The name Balmain has always connoted a modern mindset. From the “new French style” introduced by the Parisian luxury house’s founder over 75 years ago to creative director Olivier Rousteing’s historic ascent since taking the reins in 2011, one fact has always held true: Where there’s Balmain, there’s a fresh take.
This reputation for compelling design dovetails effortlessly with the modern woman’s wardrobe. For every sharp-shouldered blazer navigating the workday, there’s a glamorous draped dress to carry her into the night.
The latest entry from the brand, the Anthem bag, arrives in three sizes—mini, medium, and large—rendered in supple leather or soft satin, as well as a mix of refined neutrals and punchy prints. Paying homage to Pierre Balmain’s iconic sculptural couture, the Anthem bag celebrates the legendary nipped-waist silhouette fused with Rousteing’s archetypal bold shoulders—elevating it to a modern icon.
As for the name, Anthem draws inspiration from Rousteing’s coterie of musical muses, whose melodies are always finding their way into the workshop during designer sketches and fittings, and onto the runway during Fashion Week. (It’s also a reference to Monsieur Balmain himself, who likewise dressed the musical legends of his era.)
The Anthem’s design and name sing an homage to the vibrant heart of city life, where creativity thrives. They weave together the threads of fashion and the rhythm of music, uniting them in a timeless celebration of grace and ingenuity. Here, elegance and innovation meet, crafting a legacy that echoes through the city’s soul.
Showcasing its remarkable versatility, we carried the Anthem out onto the city streets to show how easy it is to adapt this new wardrobe hero into one’s own creative identity.
Discover the Anthem Collection
Look 1 | Dress, Balmain. Sunglasses, Balmain. Look 2 | Jacket, Balmain. Denim, Balmain. Look 3 | Sunglasses, Balmain. Blazer, Balmain. Trousers, Balmain. Look 4 | Blazer, Balmain. Denim, Balmain. Shoes, Balmain. Look 5 | Blazer, Balmain. Top, Balmain. Denim, Balmain. Look 6 | Dress, Balmain. Shoes, Balmain. Look 7 | Top, Balmain. Skirt, Balmain. Look 8 | Blazer, Balmain. Top, Balmain. Denim, Balmain.
Art direction by Thea Karas; production by Hannah Miller and Camryn DeCosta; edited by Jaclyn Palermo; casting by Mariano Restrepo and Delaney Dierdorff; fashion styling by Cassie Anderson; styling assisted by Danielle Flum; hair by Rei Kawauchi; makeup by Akiko Owada; Production by Lawrence Peng and Moon Chang.
Special thanks to the Roxy Hotel New York.
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