Discover the Marche region: from the Macerata area to the Senigallia roundabout, to the rhythms of the Summer Jamboree.

On one side, the Conero coast all the way to Senigallia, which these weeks revives the glamour of the 1950s with its 25th edition of the Summer Jamboree; on the other, the charm of the Macerata area, rich in museums, sacred sites, breathtaking landscapes, and ancient villages, all the way to its own little Tibet. After the euphoria and musical rhythms, this corner of the Marche is an invitation to an alternative holiday, far from crowded destinations, immersed in art, nature, and authentic flavors, to be discovered with its authenticity, its history, and its spirit of rebirth.

Summer in Macerata means music. The Sferisterio—with its renowned opera season—makes Macerata the capital of opera until August 10, 2025, with the 61st edition of the Macerata Opera Festival, one of the most anticipated events of Italy's cultural summer. In the spectacular setting of the Sferisterio, a unique neoclassical masterpiece, opera blends with the architecture and the magic of the Marche nights to give spectators an unforgettable experience. But Macerata offers more than just this. While the Ricci Museum in Macerata houses works by Balla, Boccioni, Fontana, and Morandi, the Museo della Tela, Palazzo Bonaccorsi (with its beautiful Carriage Museum), and the Academy of Fine Arts offer lesser-known but highly interesting gems, such as Palazzo Ricci, with its contemporary art collection featuring incredible works by Fontana, Morandi, Balla, Carrà, Schifano, and more. And, again, innovative projects like Intreccio Vivo, an initiative that engages young artisans in the rediscovery of ancient weaving techniques, offering immersive experiences for tourists and hotel guests in the area.

In an area hard hit by the earthquake and now proudly recovering, Tolentino is undoubtedly one of the towns waiting to be rediscovered. Nestled between crystal-clear coastlines and mysterious mountains, it is rich in breathtaking landscapes, ancient art, contemporary design, and widespread industriousness. After the 2016 earthquake, the Macerata area is reviving, turning reconstruction into an opportunity for growth and development, focusing on hospitality. The town is also the ninth stop on the Via Lauretana (a 220-kilometer pilgrimage route from Cortona to the Sanctuary of the Madonna di Loreto), but above all, it is a central hub in the industrial history of Italian design, first with Nazareno Gabrielli and then with Poltrona Frau. Also famous are the Basilica of San Nicola with its frescoed chapel (undergoing careful restoration), the precious Cathedral of San Catervo, the Miumor - Museum of Humor in Art (unique in Italy and among the few in the world), the Castello della Rancia, and the Ponte del Diavolo. A must-see is the Poltrona Frau Museum, designed by Michele De Lucchi, which chronicles the history of one of the most prestigious Made in Italy brands. Also on the initiative of the recently deceased Franco Moschini (known as "Mr. Poltrona Frau"), the early 20th-century Teatro Politeama was created, also restored by Michele De Lucchi. Also not to be missed is Interno Marche, the design hotel-museum located in the restored Villa Gabrielli, formerly home to the Nazareno Gabrielli and Poltrona Frau factory: 30 unique rooms dedicated to icons of Italian and international design of the last 60 years (De Lucchi, Aulenti, Magistretti, Lissoni, and more). And, inside the hotel, the L'Opificio Bistrot restaurant, led by chef Alessandro Campetella. Interno Marche was born from the desire of Franco Moschini, winner of a Compasso d'Oro Lifetime Achievement Award, to "restitute" and promote the region. The project was carried out entirely locally, starting with a team of young engineers and architects, ORA Studio, supported by strategic consultants, restorers, geologists, agronomists, 3D designers, lighting and interior designers, and photographers. A total of approximately 2,000 professionals and technicians worked for over three years on a project that respected not only the architecture but also the environment and the region. Guiding and coordinating the project was the Design Terrae Foundation, also promoted by Moschini, and active in promoting "beautiful, good, and well-made," the entrepreneur's longtime motto.

Not far away is San Severino Marche, a small jewel of the Marche region with its oval square and medieval village. This village is home to the Museum of Recovered Art, a collection of works rescued from churches after the 2016 earthquake and painstakingly restored.

Interesting facts? The Montappone Hat District—and its Museum—famous worldwide for this artifact, and the Museo della Tela, dedicated to the textile art where Juliette Binoche learned to weave for her role as Penelope in the film "Ithaca: The Return," directed by Uberto Pasolini and released in January.