K-Pop and Video Games, Aespa Collaborate with Street Fighter 6

Fighting game universe merges with K-pop in a unique event: Juri sports a new æspa-inspired look, while nævis debuts as a real-time virtual commentator

Street Fighter 6 is getting ready to welcome an unusual collaboration: starting from July 4, 2025, the universe of the famous Capcom fighting game merges with the world of K-pop thanks to the special collaboration with the group æspa of SM Entertainment. The event will see the debut of exclusive contents that will delight both the most avid gamers and fans of the Korean quartet. Among the highlights of the collaboration is the new outfit for Juri, called Juri: Outfit 4 feat. æspa, available in ten colors and inspired by the visual concepts of the latest album of the group. The costume can be purchased in the store in the game for 350 Fighter Coins for a limited time, from Friday, July 4, 2025 at 09:00 until Saturday, July 4, 2026 at 08:59.

But the real news is the introduction of the first virtual artist as a real-time commentator for the game: nævis, a key figure in the æspa fantasy, joins the roster of SF6 commentators with voice-overs in Korean, Japanese, and English. Born digitally in 2020 and rising to prominence as the group's virtual companion, nævis made her debut in the music world with an independent single in 2024. Now she brings her curious and bright personality directly to the game, offering unique reactions that will drive K-pop fans crazy.

The event also features special collaboration items: device wallpapers, photo frames, and exclusive titles will be redeemable by logging into the in-game “æspa x Street Fighter 6 Collaboration News” section between July 4 and August 5, 2025. During this same period, the Battle Hub will also be fully decked out in æspa-themed attire, transforming into an immersive environment that celebrates the group’s cyber-pop aesthetic. And that’s not all: all players who log in during the collaboration will receive a free æspa-themed item, an exclusive gift to celebrate the meeting of music and fighting.