Advertising or subscription, new notifications on Meta social media

New notification sending for the users in the European Union who use Facebook and Instagram. Also In Italy, Meta has started sending to the members of the two social a notice already seen in the past, which asks if you want continue to use the app without advertising, supporting a periodic subscription from 7.99 euros per month, or continue with free use and therefore view the ads targeted. In the latter case, there will be a further possibility: limit personalized ads but with the need to see, every now and then, some ads that you can't skip, lasting a few seconds. No attempt by cybercriminals to steal the sensitive information therefore but only the recurrence of the campaign with which the American company aligned itself with the regulatory requirements of the Digital Markets Act and Digital Services Act of the European Union, also aimed at protecting the use uncontrolled use of user data. At the beginning of July, Meta had filed an appeal against the EU decision to consider non-compliant with Digital Markets Act the double choice offered to Europeans between subscription without advertising and a free service with ads. "By reducing the effectiveness of personalized ads, the Commission's decision undermines DMA's objectives: creates uncertainty and hinders the ability of new entrants Europeans to monetize through traditional methods" read in the note, "while weakening a strategy of essential marketing for newcomers and creating a lower quality user experience."