Zalando reports growth in its second quarter for B2C and B2B businesses.

Gross sales rose 5% to €4.1 billion, and revenues grew 7.3% to €2.8 billion. Zalando posted strong growth in the second quarter of 2025, both in its B2C business, which recorded revenue of €2.6 billion compared to €2.4 billion in the second quarter of 2024, and in its newly formed B2B business, which reached €262 million compared to €234 million in the April-June 2024 period. Profitability indicators were also positive: adjusted EBIT (earnings before interest and taxes) reached €186 million, compared to €172 million the previous year, with a profit margin stable at 6.5%.

Zalando's financials have been positively impacted by the public's response to its retail business. Over the past year, following a decline in 2023, the company has begun to reshape its business to respond to market changes, launching the "ecosystem" concept with a series of B2B investments. The German platform, founded in 2008, has progressively expanded its lifestyle brands (with a focus on beauty, sportswear, and activewear), while also raising the bar for the brands available. In response, the number of active customers has risen to 52.9 million, a 6.1 percent increase over the same period last year. This is also thanks to several tech-based research and purchasing aids, such as the virtual shopping assistant, currently active in more than one of Zalando's key markets, and an AI-powered discovery feed launched in recent months. B2C profitability also increased, with an adjusted EBIT of €174 million in the second quarter, up €9 million year-on-year.

"We are seizing the immense opportunities that lie ahead by expanding our offering and building long-term partnerships in both B2C and B2B," said David Schröder, Co-CEO of Zalando. "In B2C, Zalando continues to redefine the fashion and lifestyle shopping experience, making it more inspirational and personalized with our new AI-powered discovery feed, increasing customer engagement and supporting our advertising business. In B2B, the launch of our Zeos app for Shopify and the collaboration with About You's Scayle software unit represent important milestones in building a software ecosystem that supports the most strategic digital channel for our merchants: their own e-commerce."

B2B was driven by the double-digit growth of Zeos Fulfillment: the platform offers customized sales and, above all, logistics solutions for companies (not necessarily present with their products on Zalando's B2C platform) looking to enter the European market and develop their business. B2B revenue growth rates continued to outpace the group's, increasing by 12.2%, while adjusted EBIT amounted to €11 million, with a margin rising 1.3 percentage points to 4.3%.

The quarterly results show a widespread increase in operating expenses—including those dedicated to marketing and restructuring costs—which weighs on both cash flow and liquidity. Hence the market's reaction: the stock, listed in Frankfurt, fell nearly 6 percent at 12:00 PM on August 6 (the day after the results were announced).