Fgf Industry towards 94 million in revenues

"Despite a general crisis situation, between threats of duties and wars, with people spending money differently, we will close with an increase of between +5% and +10% compared to the 89 million euros of 2024. We think, including the footwear license, to reach at least 93-94 million euros of revenues, to be realistic". Enzo Fusco, owner of the Vicenza-based group Fgf Industry, which owns the brands Blauer, which absorbs approximately 75% of the revenues, Blauer Junior and Ten C, wants to keep his feet firmly on the ground.

2025 has started well, with a positive winter season also in terms of consensus among younger customers: «Teenagers really appreciated our down jacket with the wave, which has become an icon», says Fusco. Who does not hide a bittersweet side to the extreme popularity of a garment: «There are more fakes than real ones around Italy, we constantly report them and every week there are small seizures, but there are thousands of fake garments on the market». The Veneto entrepreneur, however, finds a way to see the glass half full: «They say that when they copy you it means you are successful, it means we are having it». The reason, according to Fusco, is simple: «Our strength is the quality/price ratio, together with the design that makes us make the difference. And then the relationship with customers, that is, retailers: they know that we are a serious company, that they can count on us and that, if possible, we also help them. One of the opportunities that is given to us by the fact of being a family-owned company and not having, for example, a fund to answer to».

The growth in sales - which also concerns a segment in crisis like junior fashion - is also linked to the expansion of the sales network in Italy: «In November we will open in Bari, in 2026 in Trieste, a couple of interesting opportunities in the South have faded, but we will try again». But above all it is due to the expansion on an international scale: «We have started to open new markets, where we expect significant increases in sales within a couple of seasons. The idea is to bring Blauer's turnover to be equally divided between the domestic and foreign markets». In particular, says the entrepreneur, «we have opened markets such as France, Holland and Belgium; in Scandinavia and Denmark we are starting to make ourselves known. We would also like to go to Asia, and in particular to Korea, where we are already present with Ten C. Right in Seoul, in September, we will open a 70 square meter Ten C shop-in-shop in partnership with our importer who is part of the Hunday group».

2025 is an important year for Fgf Industry: «In 2000 we started distributing Blauer: we will celebrate this anniversary, 25 years, in January 2026 with an event in Milan». Also this year Blauer - born as an American police clothing brand - has signed important collaborations, such as the Blauer x Pirelli capsule that will be in stores from July: «I hope it is the beginning of a long series of projects: partnerships are useful if they are done well. In the case of Pirelli we made some very beautiful garments, using recycled materials. They have already asked us if we want to do it again for winter 2026-27».

Also in 2026, a special collection is planned for the Milan-Cortina Winter Olympics.