Berlin Packaging accelerates its beauty business by acquiring Italian company Cosmei.

The acquisition of Cosmei was the latest strategic move by Berlin Packaging, a supplier of packaging and closures in glass, plastic, and other materials across various sectors—from beauty to food to personal care. With over a century of industry experience, more than 1,100 professionals, and a global network of suppliers and warehouses in 16 countries across Europe, the Middle East, and Africa, Berlin Packaging closed 2024 with global group revenues of $3 billion, a third of which was generated in the EMEA region. "This figure is calculated considering all the industries in which we operate," explains Vivien Charrey, managing director of Berlin Packaging Beauty. "The 2025 forecast reflects our strategic objective of achieving growth above that of the reference market thanks to our constant focus on innovation, excellent service quality, and the ability to adapt to customer needs."

The beauty sector has historically had its largest and most consolidated market share for the company in Italy, "but our presence also extends extensively throughout the EMEA region and the United States, where we have been active and recognized for years," Charrey continues. "At the same time, we see significant expansion opportunities, particularly in strategic markets such as France and the United Kingdom, where we plan to further strengthen our position and penetration in the near term."

Stocksmetic, our e-commerce site specializing in primary and secondary packaging for the perfumery, cosmetics, pharmaceutical, makeup, and home fragrance sectors, is a separate chapter. It grows and improves year after year and serves a global clientele.

Designed as a B2B and B2C platform, Stocksmetic supports a wide range of clients: from beauty brands to manufacturing and contract manufacturing companies, to small businesses like beauty salons, hair salons, barbershops, and pharmacies, offering ready-to-use solutions to easily and professionally develop your own product line.

Also in the beauty sector, the company has just completed the acquisition of Cosmei, an Italian makeup packaging company. "Thanks to this transaction," concludes the manager, "Berlin Packaging Beauty expands and completes its offerings for the cosmetics sector, strengthening its position in the indie, prestige, and masstige segments. Cosmei's strength lies in the development of innovative packaging solutions, from the most functional essentials to high-impact, customized designs, created in close collaboration with cosmetic brands. This acquisition marks another important milestone in Berlin Packaging's ongoing investment in the beauty sector, strengthening its position as a partner of choice for innovative, flexible, and forward-looking solutions. Furthermore, we will continue to develop our e-commerce site, Stocksmetic: we were pioneers in launching an e-commerce site dedicated to the world of packaging for small and medium-sized clients, and the success we've achieved demonstrates that we were on the right path."