Borgonzoni, 12 billion in revenue from the audiovisual market

(ANSA) VENICE, 28 AUGUST - "Almost twelve billion euros, it is How much is the overall revenue of the audiovisual market worth? Italian" and they are "124 thousand professionals employed in the audiovisual sector". This is what the Undersecretary for Culture Lucia says Borgonzoni speaking at the opening of the event entitled "The Cinema and the audiovisual sector in numbers. A cultural engine, employment and opportunities for the country", promoted at the Exhibition of the Venice Cinema from the General Directorate of Cinema and Audiovisual of the Ministry of Culture at the Italian Pavilion - coordinated by MiC and Cinecittà. Italy, Borgonzoni recalled, "is among the five main Producing countries at European level and among the top ten at international level global. We have companies that, alone, invest 400 in a year million in the production of films and series, generating over 100 thousand pay slips, with a knock-on effect even on small businesses independent productions. In short, a creative industry with solid roots and growth horizons, which the support measures of the Ministry of Culture have been able to support. The money audience invested in animation, for example, triggers a economic return within the country 7.14 times higher to the value originally invested. Let's then think about to the investment in the Cinema Revolution campaign: according to Cinetel surveys, in the period 13 June - 24 August, the cinema Italian and European totalled 1.3 million visitors with a +6.2% compared to 2024 and a +17.8% compared to 2023, 20.4% more than the average recorded in the three-year period 2017-2019". Another fact "to add to the picture outlined so far - adds the undersecretary - it is the one relating to open sets: the situation emerging from the first seven months of 2025 is that perfect alignment with data relating to the same period of 2024, with 144 sets activated, including "continuations", with an increase in employment recorded". More and more often "the sets have a positive impact on the territory, let's think about the so-called "White Lotus Effect" which affected Taormina following the choice to set the production of the second season there of the well-known series, but also to the more recent case of a film independent like Vermiglio, set in Trentino, which has reported important economic benefits to the territory during the processing phases". In the context of "the new budget European multiannual financial plan, the Ministry of Culture has expressed the need not to cut, but rather to increase, the funds dedicated to culture and the Commission in the recent proposal for the Multiannual Financial Framework 2028-2034 has doubled the budget for culture and media. The MiC has furthermore, it was proposed to activate a European co-production fund, to strengthen the lines of intervention in the field of distribution international, to increase resources to support theaters and to give greater impetus to the tools for access to credit".