Posadas, Mexico's Largest Hotel Firm, Shifts Focus From Cities to Beaches

Posadas is reshaping its portfolio for a post-pandemic traveler and challenging global players with a tailored, region-first strategy.

Mexico's largest homegrown hotel operator, Posadas, is betting big on beach resorts as it diversifies from its traditional base of urban business hotels.

Posadas, which built its reputation on city properties serving corporate travelers, now has 61% of its development pipeline focused on coastal all-inclusive resorts.

"We would like to have a balanced portfolio where we have 50% business and 50% in leisure," said Enrique Calderón, vice-president upscale & luxury, and chief operating officer.

The company plans to open more than 1,300 new resort rooms by the end of 2025 across Mexico and the Caribbean. That pipeline represents a dramatic change for a company where urban hotels still account for 86% of the rooms across its 197 hotels.

Posadas' highest-profile opening is the 498-room Fiesta Americana Funeeq Punta Cana, expected later this year. The company also opened the 229-room Fiesta Americana Nuevo Vallarta in June and is preparing for the 2027 opening of Live Aqua Los Cabos, a 90-room luxury resort with branded residences.