Jamie Oliver's new book aims to simplify healthy eating for confused Britons

Jamie Oliver is on a mission to cut through the confusion surrounding healthy eating with the launch of his latest book, Eat Yourself Healthy, which encourages Britons to focus on what they can add to their diet—rather than what they should cut out.

The celebrity chef’s new release comes as a poll of 2,000 adults reveals that while the Mediterranean diet, high-protein meals and intermittent fasting are the top health trends people are eager to try, 72 per cent worry that some fads do more harm than good—thanks in part to conflicting advice from social media ‘experts’.

Despite the popularity of anti-inflammatory foods, calorie counting and plant-based diets, many remain sceptical, with 51 per cent admitting they now research the facts before jumping on the next health bandwagon. Of those who have tried a health craze in the past, 42 per cent said it failed to deliver the results they’d hoped for, while nearly a quarter (24 per cent) felt unwell, and 13 per cent ended up worse off.

Oliver, 50, says his new book is all about making healthy living simple and joyful. “So many people tell me they’re confused and overwhelmed when it comes to their health – how can you not be with all of the conflicting info that’s swirling around? And these stats prove it,” he said.

"For me, it’s all about what you can add to your life – eating well, moving more, and making small, consistent changes, so being healthier becomes a joyful part of life. In this big busy world, we need to do all we can to thrive. There’s never been a more important time to make things clear and simple – which is where my new book Eat Yourself Healthy comes in."

The survey, commissioned to mark the book’s launch, also found that 34 per cent of Brits want to lose weight through diet, while 24 per cent are focused on improving their sleep.

When asked what constitutes a healthy lifestyle, nearly two-thirds (64 per cent) said eating five portions of fruit and veg a day is essential, while 21 per cent swore by eggs as the secret to better health.

Jamie Oliver added: “Different approaches will suit different people, but the best thing you can do is aim for balance. Get a good mix of fruit and veg, protein, and fibre, and your body will have what it needs to thrive – while keeping you feeling fuller for longer.”