American Eagle Campaign Buzz: How Actress Sydney Sweeney Became an Anti-Woke Muse

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The launch of the advertising campaign for the fall collection, in collaboration with the actress, has caused the group's shares to soar on the stock market, while online, Internet users from the reactionary sphere are celebrating a new "anti-woke" icon.

In a commercial for the American Eagle brand, Sydney Sweeney, wearing a low-cut top, grins at the camera and says, "Hey, in the eyes!" (American Eagle)

Leaning over the engine of her vintage V8 Ford Mustang, her long, languid blond hair falling onto a white vest, Sydney Sweeney slams the hood. Having made her name in the series Euphoria and White Lotus , the actress wipes her hands (close-up on her buttocks, miraculously free of any oil stains). She gets behind the wheel, revs the engine, and disappears in a cloud of smoke. In another commercial that could have come out of the 1980s, Sydney Sweeney wriggles on a couch, still arched, to zip up her jeans. One last one: Sydney Sweeney, with her neckline cut out, scolds the camera with a smile: "Hey, in the eyes!"

"Sydney Sweeney has great jeans" is the slogan of the new fall campaign from the jeans brand American Eagle aimed at Generation Z (born after 1995). Since its release on Wednesday, July 23, the brand has been causing a stir