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Interview: "In terms of prevention, we must adopt the same strategy for alcohol as for tobacco."

To date, there is no national epidemiological data that would allow us to precisely estimate how many people are affected by drunkorexia. Available studies generally focus on targeted populations (high school students, students, young adults) and indicate comparable prevalence rates, around half of people who consume alcohol .

There are currently no data to accurately describe the long-term development of drunkorexia. Longitudinal studies are difficult to implement: they are time-consuming, expensive, and subject to significant loss of participants over time. In France, a five-year cohort study , following students recruited in their first year at university and reassessed after two and four years, is currently underway and should provide new insights into the dynamics of drunkorexia in young adults.

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Social media likely plays a key role in the spread and normalization of drunkorexia. Platforms like Instagram, TikTok, and Snapchat expose young people to a constant stream of images promoting thinness, bodybuilding, and certain party practices, creating a dual imperative: displaying a body that conforms to aesthetic standards while also participating in the social codes of partying and drinking.

In this environment, drunkorexia can appear as a compromise to reconcile these two injunctions, reinforced by the sharing of experiences, advice or challenges online.

Behaviors associated with the party

Although this phenomenon is mainly observed among high school and college students, it is not exclusive to this population. It is also found among adults , although its prevalence tends to decrease with age .

These behaviors most often appear in festive contexts, where alcohol consumption is normalized, even encouraged. Among young people, they are rarely perceived as problematic. On the contrary, they are often integrated into a routine associated with evenings , reinforced by the feeling of " doing like everyone else " , which contributes to their trivialization.

Drunkorexia is thus described as a common, sometimes automatic, practice in situations of heavy alcohol consumption. It can also respond to a desire to conform to group norms, to obtain a form of social approval or to strengthen the sense of belonging.

Several studies also suggest that young women are more prone to drunkorexia, linked to a disturbance in self-image and greater body dissatisfaction. Other studies, however, show that young men may also adopt these practices, particularly in order to intensify the desired effects of alcohol.

Why are young people more vulnerable?

Adolescents and young adults live in contexts where social norms around the body and alcohol consumption are particularly pronounced. The idea that one must be thin or muscular to be socially valued often coexists with pressure to participate in parties and consume alcohol excessively .

In this context, drunkorexia may appear as an adjustment strategy to these two contradictory pressures: remaining in line with appearance-related expectations while participating in social norms of consumption .

Research has also highlighted the importance of conformity motives: some young people engage in drunkorexia not only to fit into a group or feel accepted , but also to avoid being stigmatized or feeling excluded if they do not conform to expectations regarding alcohol consumption and weight control .

What to do about drunkorexia?

If a loved one appears to be developing eating disorders before or after drinking alcohol and is showing signs of drunkorexia, there are various support options available.

In France, Alcool Info Service (0 980 980 930, 7 days a week, from 8 a.m. to 2 a.m., anonymous call and no premium rate), Fil Santé Jeunes for 12-25 year olds , or student health services offer listening, advice and referral to health professionals or specialized structures.

It is also possible to self-assess one's alcohol consumption and detect the risk of an eating disorder . In case of suspicion, the attending physician and the Young Consumers consultations can provide follow-up and direct towards appropriate treatment.

Beyond individual care, limiting the progression of drunkorexia requires collective and public health actions, particularly aimed at strengthening prevention among young people, starting in middle and high school, by integrating both education on the risks associated with alcohol and awareness of eating disorders. Early detection of drunkorexia requires training health professionals and those involved in the educational sector to better identify these behaviors.

Targeted prevention campaigns, designed to address the realities of the target audiences, taking into account age, gender, and psychosocial contexts, could help reduce the adoption of these practices. Finally, a stricter policy response, aimed at better regulating messages conveyed on social networks, particularly those associating thinness and drunkenness, could reduce the attractiveness of drunkorexia among young people.

Ludivine Ritz , lecturer in Psychology specializing in Neuropsychology of Addictions, University of Caen Normandy

This article is an op-ed, written by an author outside the newspaper and whose point of view does not reflect the editorial staff's views.

Le Nouvel Observateur

Le Nouvel Observateur

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