Meurthe-et-Moselle. Beer advertisements displayed at the Saint-Nicolas-de-Port museum.

Beer had a bit of a hard time recovering from the war. From the Great War. Suspected of having allied too much with the enemy, it was initially shunned. "In the 1920s, it was considered the drink of the German adversary. The French, on the other hand, it was wine!" recalls Benoît Taveneaux, president of the Brewery Museum in Saint-Nicolas-de-Port.

French brewers, however, had no desire to let themselves be consumed by post-armistice resentment. They rolled up their sleeves and sharpened their promotion. The 1920s were known as the "crazy" years, and they fully intended to play their part in this madness.

But these years...

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