Jewelers face the surge in gold prices

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Precious metal has never been so expensive. 95 euros per gram, a price increase of 44% over the past year, forcing jewelry brands to adapt their prices, designs, and organization.
Jewelers know full well that their business is closely tied to global fluctuations, but this time they can't believe it. It's unprecedented! Every day, the price of gold beats the previous day's record . And it's never been this high in its entire history. It's dizzying for even the longest-serving professionals. " When I started in jewelry, in 1985, an ounce of gold was worth around $300, " one of them says. " And that was still the case in the early 2000s. " But for the past twenty years, its price has continued to climb, surpassing the fateful threshold of $1,000 per ounce in 2009, $1,500 in 2020, $2,500 last year, and finally $3,500 last month. Not a week goes by without the press, and not just the business press, dissecting the phenomenon and questioning the advisability of buying or selling gold, the ultimate safe haven...
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