Gucci silk scarves have been making Florence shine since the 1960s
data-modal-image-caption=Grace Kelly and Prince Rainier leaving the Gucci boutique in Rome in 1959, the original Flora scarf and the version interpreted by the artist Sara Leghissa as part of the 90x90 project, currently in store. data-modal-image-credit=Figaro collage> 
The success of its iconic Flora silk twill scarf, designed for Grace Kelly, propelled the Florentine luggage brand to the pinnacle of luxury. Today, it returns to this applied knotting technique.
“This scarf is my signature. It caresses the necks of the most beautiful women in the world: Jackie (Onassis, editor’s note) , Grace ( Kelly ), Sofia ( Loren ) . Study it carefully! There are no browns, no pastels,” says Rodolfo Gucci to his nephew Paolo in the now cult classic The House of Gucci (2021). In this scene, a Jared Leto, unrecognizable as the aspiring couturier nephew, comes to present his latest collection (which clearly contains too many browns and pastels) and seeks from his uncle, played by Jeremy Irons made up as a declining dandy , the encouragement that his father Aldo refuses him. “Your father and I agree on at least one thing: your incompetence.”
Also read House of Gucci, the film that tells the story of the transformation of fashion
A scene that, like many others in Ridley Scott's film about the Gucci family saga, is somewhat benign. Because while Rodolfo's masterpiece, a scarf depicting an explosion of flowers, butterflies, and other insects, did indeed cover the heads of the most illustrious...
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