Amina Muaddi, the designer of Rihanna's heels, sets up shop on Avenue Montaigne

Amina Muaddi is what young people call a " girlboss . " A " powerful woman " for Léa Salamé. This 39-year-old Jordanian of Romanian origin living in Paris created a shoe brand in her own name eight years ago. And thanks to the strength of her will, her community of more than a million fans on Instagram, and her famous friends who wear her high-heeled pumps (Rihanna first and foremost), she managed to open her first boutique in the world... on Paris's most prestigious shopping street, Avenue Montaigne. " This avenue is the epicenter of luxury ," she boasts in her new offices near the Opera, the day before the opening. "For a brand like mine, it's obviously an accomplishment. Many dream of it, but few achieve it. Above all, I wanted to be where my customers usually shop, to give them a window into my world." Sure, this address is small, only 30 square meters, but I thought of it...