“So French”: the keys to French style (seen from abroad)
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The cliché of the Frenchman in a beret has had its day, but certain icons like Alain Delon and Serge Gainsbourg continue to fascinate the elegant world over.
That's a very broad subject..., smiles an American department store buyer when asked what the term " French style " brings to mind. Beyond the clichés, I think that your compatriots, and especially Parisians, are characterized by a certain attachment to quality, a way of wearing classic pieces with a nonchalance and elegance that is unique to you and, above all, a desire to see your clothes age well and develop a patina!
“A style that is neither Italian, more relaxed, nor English, more strict,” the buyer continues. “Something in between! It is also, in a way, a question of brands: what houses like Lemaire, Officine Générale, Ami, or, in a more luxury segment, Berluti… and a few others offer.” Phew! The cliché of the Frenchman with a beret on his head, a mustache, a baguette under his arm and a cigarette in his mouth has, fortunately, long since faded. Just like that of the striped sweater (which remains, seen from abroad…
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