This is 'Chemistry', Tinder's AI feature that will analyze your mobile photos to find you a partner.

More than four million people in Spain use online dating platforms every month, according to data from the consulting firm GfK. That's equivalent to almost 10% of the adult population. Within this ecosystem, Tinder remains the most popular in Spain, with more than 1.5 million monthly active users.

But Tinder wants finding a partner to be more than just swiping right. Match Group, the parent company of the dating app , has announced that it is testing a new tool on the platform called 'Chemistry' .

This feature combines an interactive questionnaire with access—with user permission—to the mobile phone's photo library so that AI can learn your interests, lifestyle, and personality from your images and show you "highly compatible profiles".

The feature is already active in Australia and New Zealand, and Match Group says that "it plans to expand to other countries in the coming months."

What is ' Chemistry ' and how does it work, the new feature on Tinder?

'Chemistry' is a new AI-powered product experience that combines deep learning with visual information and interactive questions.

Their goal: to better understand the user's personality and tastes based on the photos and videos stored on their device, with prior consent.

Using this data, the dating app will display profiles that are more likely to generate a real connection , whether based on shared interests, lifestyle, or other commonalities. According to Match Group, the feature aims to create “a more intentional and personalized discovery experience.”

Tinder has been losing subscribers for months.

Tinder is going through a critical period: its number of paying subscribers has fallen for several consecutive quarters, and competition is increasingly fierce. In fact, Match Group has reported that in the third quarter of 2025, Tinder's paying subscribers were down 7% year-over-year.

In that context, the focus on AI and a more intensive use of personal data appears to be the core of its strategy for 2026: the 'Chemistry' feature will be a "fundamental pillar of the Tinder product experience in 2026," Match Group CEO Spencer Rascoff told investors during the results presentation, according to TechCrunch .

Privacy: What should you keep in mind?

Although Tinder makes it clear that access to the camera roll is voluntary and will only be carried out after your explicit permission, the initiative raises important questions about privacy and the handling of personal data, especially about how that data is stored and anonymized, as well as the use that may be given to it beyond the function itself.

Match Group's statement claims that "using deep learning and data obtained with user permission (such as photos from their gallery), Chemistry displays a few highly compatible profiles daily, leading to more relevant matches and interesting conversations." In other words: we have to accept that they look at our phone pictures.

But the company does not publicly detail how long those files are retained or what restrictions they have on future use.

We recall that Facebook already uses a similar system , which analyzes mobile images to suggest creative stories or posts , showing that the trend towards visual analysis with AI is spreading across social platforms.