Sony adds new speaker line to Latin America: 'So you feel like you're in the front row at a concert'

The tech company unveiled the expansion of its ULT POWER SOUND series, which includes four speaker models and a wireless microphone duo. The line is accompanied by a campaign focused on the musical experience.

Sony announced the arrival in Latin America of its new ULT POWER SOUND speaker series, consisting of the ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5 and ULT FIELD 3 models, along with the ULTMIC1 wireless microphones .

This product range is designed for users seeking a sound experience focused on bass and dynamic sound , with features designed for indoor, outdoor and recreational use.

The devices include the ULT button, which allows access to two distinct sound modes: ULT1, for deeper frequencies, and ULT2, for a more powerful sound impact.

The campaign accompanying the launch, titled "For The Music: Always by and for music," aims to strengthen the connection between the brand, artists, and users, and features singer Post Malone. According to the company, the series seeks to prioritize the artist's perspective in the listening experience.

The ULT TOWER 9 and ULT TOWER 9AC models are designed to deliver high volume, outstanding bass, and a surround sound environment.

The first features a rechargeable battery that lasts up to 25 hours and a portable design with a handle and wheels, while the second runs on AC power, allowing for higher sound pressure. Both include four tweeters facing the front and rear of the unit, as well as two mid-range speakers to improve vocal clarity . They also incorporate X-Balanced technology, developed by Sony to maintain power without distortion.

One of the standout features is 360° Party Sound , which distributes sound in all directions. Additionally, the 360° lighting system, which activates in sync with the music, allows you to create a visual ambiance. Up to 100 compatible speakers can be connected wirelessly, both for lighting and playback.

The speakers also include guitar and karaoke inputs, and are compatible with the TV Sound Booster feature , which enhances the listening experience when connected to BRAVIA TVs.

For those looking for portability, the ULT FIELD 5 and ULT FIELD 3 models include a detachable shoulder strap that makes them easy to carry during activities like hiking or biking. The larger ULT FIELD 5 offers up to 25 hours of battery life, while the ULT FIELD 3 allows for 24 hours of continuous use. Both models feature IP66 and IP67 protection , meaning they are dust and water resistant, and can even be washed after outdoor use.

In terms of technical specifications, the ULT FIELD 5 incorporates a speaker system with a tweeter and optimized passive radiators, designed to enhance bass tones without sacrificing sound clarity. The ULT FIELD 3 model employs a two-way design with dedicated woofer and tweeter, as well as side radiators, to maintain vocal clarity even in more compact structures. Both models allow the enhanced sound to be activated using the ULT button and are available in white, black, and, in the case of the FIELD 3, also gray.

To complement the speakers, Sony introduced the ULTMIC1 wireless microphone duo, designed to integrate with the ULT POWER SOUND line. They work via transmitter dongles that plug into the speakers' MIC port, allowing for instant connection of up to two microphones simultaneously. They're designed for activities like karaoke, whether solo or in pairs . According to the company, the microphones deliver "incredible sound every time" and allow voices to be heard "crystal clear."

In line with its environmental policies, Sony announced that the ULT FIELD 5, ULT FIELD 3, and ULTMIC1 models do not use plastics in their packaging . This measure is part of the company's efforts to reduce the ecological impact of its production and distribution processes.

*This content was written with the assistance of artificial intelligence, based on publicly available information released to media outlets. It was also reviewed by the journalist and an editor.