Seven WhatsApp strategies to boost sales for small and medium-sized businesses in Colombia
WhatsApp has established itself as the most used digital channel among Colombians, with a 92.2% preference among its 36.7 million active users. This massive reach represents a strategic opportunity for small and medium-sized businesses (SMEs), which can implement digital tools integrated into the platform to increase sales and improve customer service.
SMEs can increase their sales by up to 25% using WhatsApp strategies. Photo: iStock
Its familiarity, speed, and ease of use make WhatsApp the preferred means of communication in Colombia. According to Salesforce figures, 78% of consumers in the country prefer to interact with brands via instant messaging, which translates to open rates above 90% compared to 20% for email.
This trend has driven the adoption of solutions like the WhatsApp Business API, which allows SMEs to automate communications, offer 24/7 support, and share interactive catalogs, multimedia files, and payment links in a single conversation.
These features reduce friction in the purchasing process and increase the likelihood of conversion.
Automation and customization to improve results Specialized platforms like Treble.ai have developed tools that integrate WhatsApp with CRMs like Salesforce and HubSpot , allowing for centralized customer tracking and real-time metrics. According to the company, this strategy can increase response rates by up to 85% and generate useful insights for loyalty.
Gabriela Zuluaga, director of new business at Treble Colombia, stated that "WhatsApp represents an indispensable channel for effective and direct communication with Colombian consumers. Its strategic use not only increases sales but also strengthens customer relationships."
WhatsApp allows you to reach a wide audience without the need for expensive technological infrastructure. Photo: Provided
Treble.ai identified seven actions that are already generating tangible results for SMEs in the country:
- Automatic message personalization: Using CRM data to generate messages tailored to each customer's history, strengthening the closeness and relevance of each interaction.
- Interactive catalogs: Incorporate product catalogs directly into WhatsApp, allowing for inquiries and browsing without leaving the conversation.
- Abandoned cart tracking: Sending automated reminders to encourage the recovery of pending sales.
- Post-sale surveys: Requesting immediate feedback after a purchase to identify improvements and encourage repeat purchases.
- Integrated digital payments: Including payment links within the chat, simplifying the process and reducing abandonment.
- Real-time promotions and alerts: Send notifications about exclusive offers or product availability, creating urgency and increasing conversions.
- 24/7 Response Automation: Implementing custom chatbots to ensure consistent and efficient support.
With these tools, Colombian small and medium-sized businesses can compete effectively in an increasingly demanding digital environment. Strategically adopting WhatsApp not only increases sales but also contributes to building stronger customer relationships.
More news in EL TIEMPO *This content was rewritten with the assistance of artificial intelligence, based on information from Treble.ai, and reviewed by the journalist and an editor.
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