Battlefield 6 is a huge success on Steam thanks to a key EA decision.

Over the years, PC gamers have learned to live with multiple launchers that complicate what should be simple: opening a game and enjoying it. Steam, Epic Games Store, Ubisoft Connect, EA App… each platform adds a layer of friction to the experience. But this time, Electronic Arts has taken a step in the right direction with Battlefield 6 .

On its official Steam page, EA confirmed that those who purchase Battlefield 6 from that store won't need to open the EA App to play. All they need to do is link their Steam account to an EA account, and that's it. An improvement that, while seemingly minimal, makes a huge difference in the user experience , and that has been crucial to the game's success.

For years, gamers have been speaking out against mandatory launchers. Why install three or four additional programs just to launch a game? Technical glitches, failed logins, confusing interfaces… the list of annoyances is long.

EA had already hinted at listening with titles like Dead Space Remake and Dragon Age: The Veilguard , which also ditched the launcher. But what happened with Battlefield 6 confirms it: player convenience is now a priority .

Paradoxically, those who choose to purchase the game on the Epic Games Store will still need to install the EA App. According to EA, this is because its app allows for better progress tracking and social interaction. However, the community hasn't warmed to this explanation. Many consider the unequal treatment between platforms to be arbitrary, and Steam has benefited.

The results were not long in coming: Battlefield 6 has positioned itself among the best-selling games on Steam globally. And it achieved this even before its official launch, supported by a successful strategy of open betas , adjustments to classic weapons, and, of course, the removal of the mandatory launcher.

The decision has generated a wave of positive feedback, with many users on forums like Reddit and the Steam Community noting that, for the first time in years, they feel EA is doing things right.

EA has a volatile reputation among gamers. For years, it's been the target of criticism for its business decisions, microtransaction policies, and accessibility issues. But with moves like this, the narrative is beginning to shift. Removing an unnecessary barrier has had a real impact on brand perception . Now, with Battlefield 6 in the spotlight, EA has the opportunity to continue building on this goodwill. And if sales continue like this, there's no doubt the message has been heard.