Kristina Bulle: P&G CMO calls on publishers to ensure advertising transparency
Tensions are brewing between publishers and advertisers online. Publishers lack the advertising dollars from major brands to run their businesses profitably in the long term. Advertisers lack transparency on the open web. Thanks to an initiative by P&G CMO Kristina Bulle, the issue could now gain momentum.
It was at the German Marketing Day in Frankfurt that Kristina Bulle made the following demand for digital communication: “Brand
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