Exclusive interview with Max Burianek: What makes Hitschies the first German best case for TikTok Shop

The Tiktok Shop offers brand manufacturers the opportunity to sell their products directly via videos
Since its German launch at the OMR, TikTok Shop has now completed its first 100 days in Germany. HORIZONT asked Max Burianek, TikTok Shop Lead Germany, for an initial assessment. One confectionery manufacturer has performed particularly well among the pioneers.
With 15 million sellers worldwide, TikTok Shop is already a force in e-commerce. However, in Germany, many retailers are still looking for
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